Izindleko zokwenza ubhiya ziyanda. Intengo yokuyithenga iyakhuphuka.

Kuze kube manje, abaphisi botshwala basebenzise kakhulu izindleko zebhaluni zezithako zabo, okuhlanganisa ibhali, amathini e-aluminium, i-paperboard kanye nokuhamba ngamaloli.

Kodwa njengoba izindleko eziphakeme ziqhubeka isikhathi eside kunalokho abaningi ababekulindele, abaphisi botshwala bayaphoqeleka ukuba benze isinqumo esingenakugwenywa: ukukhuphula amanani kabhiya wabo.

"Kukhona okumele kunikelwe," kusho uBart Watson, isazi sezomnotho kwiNational Brewers Association.

Njengoba imigoqo ivaliwe futhi abathengi bethatha iziphuzo ezengeziwe ekhaya ngesikhathi sodlame, ukuthengiswa kwezitolo zotshwala kukhule ngo-25% ukusuka ngo-2019 kuya ku-2021, ngokusho kwedatha yenhlangano. Ama-breweries, ama-distilleries kanye nama-wineries aqala ukukhipha imikhiqizo eminingi yokudayisa ukuze ahlangabezane nesidingo sokuphuza ekhaya.

Nansi inkinga: Abengekho amathini e-aluminium namabhodlela engilazi anele ukupakisha le volumu yesiphuzo esengeziwe, ngakho amanani okupakisha enyuka. Abahlinzeki be-Aluminium baqala ukuthanda amakhasimende abo amakhulu, abekwazi ukufaka ama-oda amakhulu, abiza kakhulu.

"Kube yingcindezi ebhizinisini lethu ukuba nebhizinisi lethu eliningi emathinini, futhi lokho kuholele ezinkingeni eziningi kulolu chungechunge," kusho uTom Whisenand, isikhulu esiphezulu se-Indeed Brewing eMinneapolis. "Sisanda kunyusa amanani ukuze sisize ukubhekana nalokhu, kodwa ukunyuka akwanele ukumboza izindleko esizibonayo."

Amanani entengo yezinto eziningi ezibalulekile zokwenza nokudayiswa kukabhiya anyukile eminyakeni emibili edlule njengoba uxhaxha lwamazwe ngamazwe lulwela ukuzikhulula ohlakeni lokuthenga oluwubhubhane sekwephuzile. Abaphisi botshwala abaningi bacaphuna izindleko zamaloli nezabasebenzi - kanye nesikhathi esithe xaxa esisithathayo ukuze uthole izinsiza kanye nezithako - njengoba zikhula kakhulu.

Ngisho nezinkampani ezinkulu ezikhiqiza ubhiya emhlabeni zidlulisela izindleko eziphakeme kubathengi. Abakwa-AB InBev (Budweiser), Molson Coors, kanye neConstellation Brands (Corona) batshele abatshalizimali ukuthi bebelokhu benyusa amanani futhi bazoqhubeka nokwenza njalo.

UHeineken utshele abatshalizimali kule nyanga ukuthi ukunyuka kwentengo okumele kudlule kuphezulu ngokwanele ukuthi abathengi bangathenga kancane ubhiya wabo.

"Njengoba siqhubeka nokuthatha lokhu kunyuka kwentengo okuqinile ... umbuzo omkhulu ukuthi ingabe imali etholakalayo izothinteka kangangokuthi izonciphisa ukusetshenziswa kwemali kwabathengi kanye nokusetshenziswa kukabhiya," kusho isikhulu esiphezulu sakwaHeineken uDolf Van Den Brink.

Ukwenyuka kwentengo kubhiya, iwayini notshwala kusanda kuqala, kusho uScott Scanlon, uchwepheshe weziphuzo kanye nesekela likamongameli enkampanini yocwaningo lwemakethe ezinze eChicago, i-IRI.

“Sizobona abakhiqizi abaningi bethatha amanani (enyuka),” kusho uScanlon. "Lokho kuzonyuka kuphela, mhlawumbe ngaphezulu kwalokho."

Kuze kube manje uthe abathengi bakuthathe ngamawala. Njengoba nje izikweletu eziphezulu zegrosa zixazululwa ngokudla kancane, ithebhu enkulu ezitolo zotshwala ithathwa ukuntuleka kwezindleko zokuhamba nezokuzijabulisa.

Noma ezinye zalezo zindleko zibuya nezinye izikweletu zikhula, iScanlon ilindele ukuthi ukuthengiswa kotshwala kube namandla.

“Yilokho kuzitika okuthengekayo,” esho. "Lona umkhiqizo abantu abangeke bafune ukuwuyeka."

Ukushoda kwe-aluminium kanye nesivuno sebhali esihlaselwe yisomiso sanyakenye - lapho i-US iqopha esinye sezivuno zayo zebhali eziphansi kakhulu esikhathini esingaphezu kwekhulu leminyaka - kunike abaphisi botshwala okunye kokuncishiswa okukhulu kwe-supply chain. Kodwa zonke izigaba zotshwala zibhekene nezingcindezi zezindleko.

“Angicabangi ukuthi uzokhuluma nanoma ubani odakwayo ongaphoxekile ngengilazi yakhe,” kusho u-Andy England, isikhulu esiphezulu sesitolo esikhulu kunazo zonke saseMinnesota, iPhillips. "Futhi kuhlale kunesithako esingahleliwe, lapho konke okunye kucatshangelwa, okusivimbela ukuthi singakhuli kakhulu."

Ukuthembela okusabalele ekukhiqizeni “ngesikhathi esifanele” kwehle ngaphansi kwesisindo sesidingo esikhulu sabathengi esibangelwa ukwanda kwezindleko zabathengi kulandela ukuvalwa nokuvalwa kwalolu bhubhane ngo-2020. kuwo wonke umuntu ngokuba nezithako nezinto zokupakisha zilethwe kuphela njengoba bezidingeka.

"I-COVID isanda kucekela phansi amamodeli abantu abawakhile," kusho u-England. “Abakhiqizi bathi ngidinga uku-oda okuningi kwakho konke ngoba ngikhathazekile ngokushoda, futhi kungazelelwe abahlinzeki bempahla abakwazi ukuletha ngokwanele.”

Ngekwindla edlule, i-Brewers Association yabhalela i-Federal Trade Commission mayelana nokushoda kwe-aluminium can, okulindeleke ukuthi kuqhubeke kuze kube ngu-2024 lapho amandla amasha okukhiqiza angagcina efinyelele.

“Abaphisi botshwala basazoqhubeka nokukuthola kunzima ukuncintisana nabaphisi botshwala abakhulu abangabheki ukushoda okufanayo kanye nokwenyuka kwentengo emathinini e-aluminium,” kubhala uBob Pease, umongameli wale nhlangano. “Lapho umkhiqizo ungatholakali khona, umthelela ungahlala isikhathi eside ngemuva kokuthi ukunikezwa kuphinde kutholakale,” njengoba abathengisi nezindawo zokudlela zigcwalisa amashalofu nompompi ngeminye imikhiqizo.

Abaphisi botshwala abaningi, ikakhulukazi labo abangenazo izinkontileka zesikhathi eside ezinikeza izinga lokuzinza kwezindleko, kulindeleke ukuthi balandele ukuhola kwabaphisi botshwala abakhulu ekukhuphuleni amanani - uma bengakenzi kanjalo.

Okuhlukile kungaba ukwehlisa izilinganiso zenzuzo, lapho abaphisi bemikhiqizo yezandla abaningi bengase baphendule khona: Iyiphi ingxenye yenzuzo?

“Ayikho ngempela imajini yenzuzo esingakhuluma ngayo,” kusho uDave Hoops, ongumnikazi weHoops Brewing eDuluth. "Ngicabanga ukuthi kumayelana nokuhlala untanta, ukugcina izinga, ukulwa nezinto eziyisigidi ... kanye nokugcina ubhiya ubalulekile."

Ukwamukela amanani aphezulu

I-psychology ye-inflation ingasiza ekudambiseni ubuhlungu bokukhuphuka kwentengo, kusho uScanlon. Izintengo eziphakeme zamaphayinti ezindaweni zokudlela kanye nokwenyuka ngokushesha kwentengo yezinye igilosa kungase kwenze lelo dollar eyengeziwe noma amabili ngephakethe eliyisithupha noma ibhodlela levodka lingashaqisi kakhulu.

“Abathengi bangase bacabange, 'Intengo yalowo mkhiqizo engiwujabulela ngempela ayinyuki kangako,' ” esho.

I-Brewers Association ilungiselela omunye unyaka wezindleko eziphakeme zebhali, amathini e-aluminium kanye nempahla.

Khonamanjalo, u-Whisenand at Indeed Brewing uthe kunendawo enkulu kuphela yokulawula ezinye izindleko, okuholele ekwenyukeni kwentengo kwakamuva.

"Sidinga ukukhulisa izindleko zethu ukuze siqhudelane ukuze sibe umqashi osezingeni eliphezulu futhi sibe nobhiya osezingeni eliphezulu," esho, kodwa ngasikhathi sinye: "Izinkampani ezikhiqiza utshwala zikholelwa ngokuqinile ukuthi ubhiya kufanele, ngomqondo othile, ube othengekayo - omunye othengekayo kakhulu. okunethezeka emhlabeni.”