Yisiphi isiphuzo esingakhethwa ngabantu baseYurophu?

Enye yezinketho eziningi zesu ezikhethwe yizinkampani zesiphuzo kube wukuhlukanisa osayizi bekani abawasebenzisayo ukuze bahehe amaqembu ahlukene okuqondiwe kuwo. Amanye amasayizi we-can abusa kakhulu kunamanye emazweni athile. Amanye asungulwe njengamafomethi ajwayelekile noma abonakala ngokushesha emikhiqizweni ethile yesiphuzo. Kodwa yimaphi amathini amasayizi athandwa abantu emazweni ahlukahlukene aseYurophu? Ake sithole.

Umkhakha weziphuzo ezibandayo ubunganyelwe yizinga elijwayelekile manje elingama-330ml amashumi eminyaka. Kodwa manje, osayizi bokuphakelwa kweziphuzo ezibandayo bayahluka kuwo wonke amazwe nakumaqembu ahlukene okuhlosiwe.

Amathini angu-330ml enza indawo yabancane

Nakuba amathini ajwayelekile angu-330ml esasebenza ngamandla kulo lonke elaseYurophu, amathini amancane angu-150ml, 200ml kanye no-250ml akhula ngokubaluleka ezinhlotsheni zeziphuzo ezihlukene. Lab osayizi bakhanga ikakhulukazi iqembu elincane eliqondiwe njengoba libonwa njengephekhi yesimanje kanye nentsha. Eqinisweni, kusukela ngeminyaka yawo-1990 usayizi we-250ml uye wanda kancane kancane njengendlela yeziphuzo ezibandayo. Lokhu kubangelwa ikakhulukazi iziphuzo ezinikeza amandla ezithandwa kakhulu. I-Red Bull iqale ngekani elingu-250ml eselidumile kulo lonke elase-Europe. E-Turkey, i-Coca-Cola kanye ne-Pepsi bafaka iziphuzo zabo ngamasayizi amancane okuphakelayo (amathini angama-200ml). Lawa mathini amancane abonakale ethandwa kakhulu futhi kubukeka sengathi lo mkhuba uzoqhubeka kuphela.

E-Russia, abathengi babonise ukuthanda okukhulayo kwamasayizi amancane. Umkhakha weziphuzo ezibandayo uthuthuke ngokwengxenye kulandela ukwethulwa kwekani lika-250ml kwabakwaCoca Cola.

Amathini abushelelezi: amahle futhi acwengisisiwe

II-PepsiCoizinhlobo (Mountain Dew, 7Up, …) zikhethe ukushintsha ukusuka ekanini elivamile elingu-330ml ukuya kwelesitayela esithambile esingu-330ml kwinani lezimakethe ezibalulekile zaseYurophu. Lawa mathini anesitayela esithambile kulula ukuwathatha futhi ngesikhathi esifanayo athathwa njenganobuhle futhi acwengekile.

Amathini esitayela sika-Pepsi 330ml, aqalwa ngo-2015 e-Italy, manje asetholakala kulo lonke elaseYurophu.

Ilungele ukusetshenziswa ekuhambeni

Ukuthambekela okubanzi kwe-Europe kuya kumasayizi amathini amancane, njengoba usayizi omncane wokuphakela unawoizinzuzo kumthengi. Inganikezwa ngenani eliphansi lentengo futhi ifakazele ukuthi iyisinqumo esiphelele sokusetshenziswa ekuhambeni, okukhangayo ikakhulukazi eqenjini elincane eliqondiwe. Ukuvela kwamafomethi ekani akuyona into yeziphuzo ezithambile, kuyenzeka nasemakethe kabhiya. E-Turkey, esikhundleni samakani kabhiya ajwayelekile angu-330ml, izinguqulo ezintsha ezithambile ezingu-330ml ziyathandwa futhi ziyaziswa. Kubonisa ukuthi ngokushintsha i-can ukufometha umuzwa ohlukile noma isithombe singavezwa kubathengi, noma ngabe umthamo wokugcwalisa uhlala ufana.

Abantu baseYurophu abasebasha nabakhathalela impilo babonisa ukuthi bayawathanda amathini amancane

Esinye isizathu esihle sokunikeza isiphuzo ethini elincane ukuthambekela okubanzi kwaseYurophu okuholela empilweni enempilo. Abathengi namuhla baya ngokuya beqaphela impilo. Izinkampani eziningi (isibonelo, i-Coca-Cola) zethule 'amathini amancane' anenani eliphansi lokugcwalisa ngakho-ke amakhalori aphansi.

Amathini e-Coca-Cola Mini 150ml.

Abathengi baqaphela kakhulu imiphumela yemfucuza emhlabeni. Amaphakheji amancane avumela abathengi ukuthi bakhethe usayizi ofanele ukoma kwabo; okusho ukuthi incithakalo yesiphuzo encane . Ngaphezu kwalokho, insimbi esetshenziswa ukwenza isiphuzoamathini angaphinda agaywe kabusha ngo-100%.. Le nsimbi ingasetshenziswa ngokuphindaphindiwe,ngaphandle kokulahlekelwa yikhwalithifuthi ingabuya futhi njengoba ithini elisha lesiphuzo liyizinsuku ezingama-60!

Amathini amakhulu e-cider, ubhiya kanye neziphuzo zamandla

EYurophu, izinga lesibili elidume kakhulu lingalingana no-500ml. Lo sayizi udume kakhulu kumaphakheji kabhiya nama-cider. Usayizi wephayinti ngu-568ml futhi lokhu kwenza i-568ml ibe usayizi wekani elidumile likabhiya e-UK nase-Ireland. Amathini amakhulu (500ml noma 568ml) avumela ukuchayeka okuphezulu kwemikhiqizo futhi abiza kakhulu ekugcwaliseni nasekusabalaliseni. E-UK, u-440ml ungabuye udume kubo bobabili ubhiya kanye ne-cider eyandayo.

Kwamanye amazwe afana neJalimane, iTurkey neRussia, ungathola namathini aqukethe ilitha likabhiya elingafika ku-1.I-Carlsbergyethule ithini elisha le-1 litre two piece of brand yaloI-TuborgeJalimane ukuheha abathengi abangaphoqi. Kusize umkhiqizo - ngokwezwi nezwi - ukuba ube ngaphezu kwamanye amabhrendi.

Ngo-2011, iCarlsberg yethula ilitha yekani likabhiya i-Tuborg eJalimane, ngemuva kokubona imiphumela emihle eRussia.

Abaphuza amandla abengeziwe

Isigaba seziphuzo zamandla - cishe ezipakishwe ngokukhethekile emathinini - siyaqhubeka nokukhula kulo lonke elaseYurophu. Kulinganiselwa ukuthi lesi sigaba sizokhula Ngenani Lokukhula Lonyaka Elihlanganisiwe (CAGR) lika-3.8% phakathi kuka-2018 no-2023 (umthombo:https://www.mordorintelligence.com/industry-reports/europe-energy-drink-market). Abathengi beziphuzo ezinamandla abomile babonakala bethanda amathini amakhulu, yingakho uzothola ukuthi abakhiqizi abaningi bangeze amafomethi amakhulu, njengamathini angu-500ml, emnikelweni wabo.I-Monster Amandlayisibonelo esihle. Umdlali ophambili emakethe,Inkunzi Ebomvu, yethule ngempumelelo i-355ml-style sleek-style ebangeni layo - futhi yanda kakhulu ngamafomethi e-473ml kanye ne-591ml.

Kusukela ekuqaleni, i-Monster Energy yamukele ithini elingu-500ml ukuze igqame emashalofini.

Izinhlobonhlobo ziyizinongo zokuphila

Amanye amasayizi amathini ahlukahlukene atholakala e-Europe, asukela ku-150ml kuphela kuya ku-1 ilitha. Nakuba ifomethi ye-can ithonywa ngokwengxenye izwe okuthengiswayo, ngokuvamile amathrendi kanye nokuhlukahluka nokuhlukahluka kwamaqembu okuqondiwe adlala indima ebaluleke kakhulu ekunqumeni ukuthi imuphi usayizi ongafakwa esiphuzweni ngasinye noma umkhiqizo. Abathengi baseYurophu manje banezinketho eziningi uma kukhulunywa ngosayizi we-can futhi baqhubeke nokwazisa ukuphatheka, ukuvikelwa, izinzuzo zemvelo kanye nokuba lula kwamathini esiphuzo. Kuyiqiniso ukusho ukuthi kukhona ithini laso sonke isikhathi!

I-Metal Packaging Europe inikeza imboni yokupakisha yensimbi eqinile yaseYurophu izwi elihlangene, ngokuhlanganisa abakhiqizi, abahlinzeki, nezinhlangano zikazwelonke. Sibeka phambili futhi sisekela izici ezinhle kanye nesithombe sokupakishwa kwensimbi ngokumaketha okuhlanganyelwe, ukuqaliswa kwemvelo kanye nezobuchwepheshe.