Ngokushesha, isiphuzo sakho siba side.

Imikhiqizo yesiphuzo incike ekumakheni nasekuklameni ukuze zidwebe kubathengi. Manje bathembele emshinini omusha wamathini e-aluminium acwebile ukuze abonise abathengi ukuthi iziphuzo zabo ezintsha ezingavamile zinempilo kunobhiya namasoda emathini amafushane, ayindilinga akudala.

U-Topo Chico, Simply no-SunnyD basanda kwethula ama-alcohol seltzers nama-cocktails emathini amade, amancane, kanti u-Day One, Celsius kanye ne-Starbucks bakhiphe iziphuzo zamanzi acwebileyo nezamandla emathini amancane amancane. I-Coke with Coffee yethulwe ngenguqulo encane ngonyaka odlule, nayo.

Njengokungathi ichaza umuntu, i-Ball, engomunye wabakhiqizi abakhulu bamathini e-aluminium, igqamisa “umzimba omfushane, omncane” we-12 oz yayo. amathini alula uma eqhathaniswa nenguqulo yawo yakudala (nayo engu-12 oz.) stouter.

Abakhiqizi beziphuzo bahlose ukuhlukanisa imikhiqizo yabo emashalofini aminyene futhi bonge imali ekuthumeleni nasekupakisheni ngamathini ashubile, kusho abahlaziyi nabakhi beziphuzo.

Abathengi babona amathini amancane njengasezingeni eliphezulu, okubenza bazizwe beyinkimbinkimbi kakhulu.

Amathini e-aluminium
Iziphuzo ezibandayo zavela emathinini kusukela ngo-1938, kodwa isiphuzo sokuqala se-aluminium sasetshenziselwa ukudla i-cola ebizwa ngokuthi "Slenderella" ngo-1963, ngokusho kweCan Manufacturers Institute, inhlangano yezohwebo. Ngo-1967, uPepsi noCoke balandela.

Ngokwesiko, izinkampani zophuzo zikhethe u-12 oz. imodeli ye-squat ukuvumela indawo eyengeziwe yokukhangisa okuqukethwe kwesiphuzo sabo emzimbeni wekani ngemininingwane enemibala namalogo.

Izinkampani zize zancishiselwa ukushintshela kumamodeli amathini angama-skinny. Ngo-2011, u-Pepsi wakhipha inguqulo "emide, ye-sassier" yekani layo lendabuko. Ikani, elethulwa e-New York's Fashion Week, belinomugqa wethegi: "I-New Skinny." Kugxekwe kakhulu njengokucasulayo futhi iNational Eating Disorders Association ithe ukuphawula kwale nkampani kokubili “kwakungacabangi futhi akunandaba.”

Pho kungani uzibuyisele manje? Ngokwengxenye ngenxa yokuthi amathini amancanyana abonwa njengeprimiyamu futhi asungula izinto ezintsha. Inani elikhulayo leziphuzo linikeza abathengi abaqhutshwa impilo, futhi amathini azacile abonisa lezi zici.

Izinkampani zikopisha impumelelo yamanye amathini amancane. I-Red Bull ingenye yezinhlobo zokuqala ezandisa amathini amancane, futhi i-White Claw yabona impumelelo nge-seltzer yayo eqinile emathini amancane amhlophe.

Amathini e-aluminium, kungakhathaliseki ukuthi angakanani, angcono ngokwemvelo kunopulasitiki, kusho uJudith Enck, owayengumqondisi wesifunda se-Environmental Protection Agency kanye nomongameli wamanje we-Beyond Plastics. Angenziwa ngezinto ezigaywe kabusha futhi angagaywa kalula. Uma zilahliwe, azibeki engcupheni efana neyepulasitiki, kusho yena.

Kukhona futhi isikhuthazo sebhizinisi semiklamo emincane.

Imikhiqizo ingaminya ngaphezulu kwe-12 oz. amathini amancanyana emashalofini esitolo, amaphalethi ezitolo namaloli kunamakani abanzi, kusho uDave Fedewa, uzakwethu wakwaMcKinsey othintana nezinkampani ezidayisa izimpahla ezipakishwe ngabathengi. Lokho kusho ukuthengisa okuphezulu nokonga kwezindleko.

Kodwa ukhiye, uFedewa uthe, ukuthi amathini aminyene aheha amehlo: “Kuyahlekisa ukuthi kungakanani ukukhula okungase kuhambe ezitolo.”